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In the world of fishing, the competition over artificial baits is intense – perhaps more intense in the past 10 years than in all of fishing history. Exploding international competition, the Internet and new design capabilities have fueled much of this growth.

In the area of hard baits, one of the more innovative baits is the DOA Lure. The DOA Lure’s popularity is proof of this. Why are DOA Lures so popular? The answer is simple. The DOA Lure is different than most hard baits.

Aside from the DOA Lure, another interesting hard bait is the new, patented KickTail Lure – from NGC Sports – a world leader in the development of scientific fishing lures. NGC Sport’s KickTail Lure is extremely unique because it utilizes a patented design concept of aeronautical flutter and multi-joint construction – so it swims with its tail when being reeled in. In terms of fishing, this incredibly life-like action equates to a higher catch rate – the ultimate goal of any fisherman – competitive or recreational.

NGC Sports designs patented new lures with consistently higher catch rates. In fact, the KickTail Lure out-fished other lures 19-4 in a Florida contest - and there is talk among officials about banning it in tournaments. The NGC Sports website, www.ngcsports.com features the KickTail Lure and other scientific fishing lures not available at stores. The DOA Lure is carried at most stores and is available in many colors. Whether you’re fishing the KickTail Lure, or the DOA Lure – good luck this season!

www.ngcsports.com is the website of NGC Sports, a division of NGC Worldwide. Scientific designs, fair pricing and customer support are cornerstones of the business. Over the past 25 years, over 1 Million people have bought NGC’s patented products.